Samuel F. Bridges is an art director and graphic designer based in North Carolina. This post is from his blog.

Rotam site concept created for an agency in Charlotte, NC. The agency wanted a fresh take on Rotam's brand and web presence that didn't play into any bias from previous work. I was briefed on strategy, but was left to explore the design on my own. We worked through a series of exploratory designs, and settled onto what you see here. This design was used in a presentation that ultimately won them buy-in with the client on a larger project.

Being a North Carolinian and more than a little bit outdoorsy, this was a project close to my heart. I helped ACWM organized their content in a way that presented what they do passionately and succinctly. Then built them a site they could use as a platform now, and would be able to easily grow with them. We had to find a way to make best use of their limited (at the time) budget, so I decided to build this site on Squarespace. I've since become a member of Squarespace Circle (a privileged access program for designers and developers), and use it for other projects, when appropriate.